For those who don’t know, a QR code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed.

Usually, they look like this:

AirCanada already gives those out with electronic tickets, and accepts them as boarding passes (you can demonstrate it on your iPhone, and board a plane).

Here is Marc Jacobs’ version of a QR code:

If only that, too, could allow you to board a plane.. to Paris or LA.. it would be fab!